Lotus is established as a specialist in the global automotive industry, both as a successful manufacturer of sports cars and as a leading engineering consultancy serving the major car-makers. These activities are built on a continuous heritage of success through innovation.
The Company's success is based on technical superiority created from focussed innovation. Lotus is world-renowned for product creation skills as the result of a very distinctive combination of intellectual capital, craft skills, and facilities. The culture of innovation and passion which characterise the brand LOTUS is encouraged and supported by the operational style of the organisation. It is very important to continually attract and retain well motivated, high-calibre staff in a competitive employment market.
The business builds upon the core strengths of technical competence in both powertrain and vehicle engineering, and in the manufacturing of Lotus cars. Lotus is in a unique position in the automotive industry as it combines experience of both successful innovation and versatility in low-investment car manufacture with experience of working seamlessly as a critical supplier to most of the major car-makers in the world. Significantly, many of these opportunities build directly on the success and confidence of Lotus sports cars and the unique technologies developed by Lotus for these products.